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Cross Media Advertising to Over 50s - Affluent Audience in Kent

Provided by KM Group
Unique opportunity to target the Over 50s market in Local Media through a multimedia platform from the KM Group

Tell us about the Opportunity / What is it?

KM Group is an established brand that has been connecting communities in Kent for over 150 years and now has over 40 products across across press, radio and online. KM Group has created a targeted package for reaching the affluent over 50s market in the Kent region. This opportunity is a multimedia solutions package utilising different media to deliver your message effectively to a population of over

What is the Marketing Objective?

To build awareness of your brand and to drive penetration through to households by using different media routes and therefore ensuring your campaign is as effective as possible.

How does it work?

Local customers interact with different mediums and KM Group multimedia reaches 61% of Kent's population. KM Group offers effective delivering of your message by utilising different media such as newspaper, radio and online. This can include recruitment, Kent's community website, niche publications including business, dining home and health, kentonline and radio broadcasting throughout Kent. Various advertising and sponsorship opportunities are on offer across the different types of media. Please contact KM Group for bespoke solutions.

Who's used it in the past?

Telecoms and automotive brands.

Features / Benefits

- KM Group can deliver a multimedia test campaign in a controlled environment to help demonstrate the success of regional launches - KM Group products of press, online and radio have a 61% reach across Kent (KMCP 2008 - Base: 1,838 Kent adults - Ipsos MORI) - It is important to investigate the local area in which you compete to fully understand how much your market is affected by the economic issues. - In these difficult times, people turn to those things they know best and local brands and businesses are well placed to benefit.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k300,000
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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