Advertise with Bournemouth High Streets Summer Campaign

Provided by CP Media Community Partners
Dominate Bournemouth's high streets this Summer, reaching 6million tourists who visit Bournemouth during the busy Summer season.

Tell us about the Opportunity / What is it?

An exciting opportunity for one leading Bournemouth brand to feature extensively across the buzzing streets of Bournemouth from May to September, showcasing your brand across an impressive portfolio of 165 illuminated lamppost banners. The 4-month campaign will be live to coincide with the late May Bank Holiday weekend, just in time for Bournemouth's 7 Festival & concluding in September during the Arts by the Sea Festival, providing unparalleled brand exposure across all Summer events, festivals & every day between.

What is the Marketing Objective?

Lamppost banner sponsorship over the peak summer season provides extensive brand coverage for one sponsor throughout all Bournemouth's summer events, providing a highly effective method of targeting one of the most elusive and broadest audiences available. Brands can utilise for their own specific requirements, such as increasing footfall, raising brand awareness or promoting an event or tourist attraction.

How does it work?

An extensive summer package of 165 illuminated banners located across Bournemouth's bustling high streets, creating a huge presence during the height of the summer season. It offers the most cost-effective media platform in Bournemouth, reaching up to 1.5 million people every month. The sheer volume of events and festivals hosted in Bournemouth are a key feature of the package. This raised banner package offers brands a chance to capitalise on Bournemouth's £500m tourist market and will be viewed by over 6 million locals and tourists.

Who's used it in the past?

McDonald's ran a hugely successful campaign to advertise their new menu and increase footfall. The British Heart Foundation utilised the banners to promote the "Bournemouth Pier to Pier Swim", generating interest and boosting attendance. Both Bournemouth Oceanarium and Bournemouth Wheels Festival had the objective of promoting a tourist attraction/event, while increasing footfall and raising awareness.

Features / Benefits

The sponsor will see their brand feature exclusively on 165 high quality lamppost banners located throughout Bournemouth's busiest streets, with 87% of people in the area seeing outdoor advertising at least once every week. This Summer package ensures that the sponsor has maximum exposure during the busiest period of the year, influencing the millions who will be attending a broad range of festivals and events, as well as the affluent shoppers and day trippers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6 million tourists who visit Bournemouth in the summer seaso
All adultsBoth
AB
ABC1
C2
DE
NON-TRAD OUTDOOR
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
SouthUntil 30 Sep 18ENGAGEMENTSPONSORSHIP
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