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Advertise your brand on Adult Swim - new online comedy channel

Provided by Turner Media Innovations
Turner broadcasting unveils new adult swim web platform delivering more content and offer a more personalised user experience

Tell us about the Opportunity / What is it?

Adult Swim, Turner Broadcasting System's US smash-hit channel, launched in the US in 2001 and in the UK in late 2006. Adult Swim features non-conformist programming aimed at adults 18-34 including a broad mix of humour spanning unconventional animation and live action comedy which has earned it a discerning and cult following in the UK. Adult Swim is designed to appeal to young people who like their entertainment creative, cutting edge and aren't afraid to seek it out. Full episodes of Adult Swim shows can we viewed at alongside hundreds of video clips.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand and help engage existing and potential consumers to the brand.

How does it work?

Advertising opportunities are available within the Adult Swim website. Opportunities include banner and skyscrapers ads and MPU's plus opportunities to sponsor the award winning shows. Advertising on the Adult Swim website is a fantastic opportunity to raise your brand profile amongst the 16-34 year old audience.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

As the main point of audience contact, parent company Turner Broadcasting wanted the site to deliver an engaging experience, helping it to establish a stronger, more unified brand presence in EMEA markets. After months of development, the site is now live for UK audiences. It will be rolled-out to 11 EMEA countries later in the year, including France, Germany and Sweden, each with location-specific content. Adult Swim is available in the UK through the website, BT Vision, Mobi TV, 02, Sky Mobile, YouTube and Daily Motion.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAimed at adults 18-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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