CASE STUDY: Jaguar Land Rover Top Trumps Mobile App

Provided by Winning Moves
Data capture incentive for JLR at Goodwood, with a specially-commissioned Top Trumps mobile app and Top Trumps pack.

What was the Challenge / Background of the Campaign?

Visitors to the Festival received a Top Trumps card telling them how to download the app in order to claim a free pack of JLR Top Trumps at the stand. They were able to book test drives and order brochures, whilst JLR used the opportunity to capture data. The app has two games, a single player mode called the Goodwood Challenge and, a Multi-player Shootout. Players of the Challenge uploaded their scores to a live leaderboard to win prizes including Swedish Ice Driving Experiences.They could boost their scores by exploring the stand and paddock and scanning QR codes. Find out more...

What was the Campaign Objective?

To obtain 5,000 app downloads, qualified by playing the game. The target was exceeded.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsVisitors to the Goodwood Festival of Speed
35 - 44
45 - 54
55 - 64
Male
ABC1
EVENT
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All Regions12 Jul 18 - 15 Jul 18ENGAGEMENTEVENTS
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