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B4U Network The biggest Asian Music & Movies channels in the UK.

Provided by ZMTV
Britain's biggest music and movies channels for UK Asians. Exploit the huge following that is Bollywood with the B4U Network.

Tell us about the Opportunity / What is it?

B4U Network offers spot ads and sponsorship in tailor-made packages for UK advertisers to reach the biggest and most affluent Asian tv audiences. B4U Music Is a 24-hour South Asian music channel, with the biggest hits, star interviews and news. Free-to-air on Sky 781. B4U Movies: Bollywood at its best! Guaranteed 5 top movies every day. Showcases star-studded premières and blockbusters. Premium on Sky 780.

What is the Marketing Objective?

To reach the UK's booming affluent Asian audiences (Indian, Pakistani, Bangladeshi), now representing over 4% of the UK population.

How does it work?

Airtime is sold by spot, in packages by daypart. Tailormade sponsorship packages are available on both channels.

Who's used it in the past?

COI, DfS, Ford,, GSK, Ikea, Kellogg's, Kimberly Clark, Lloyds TSB, Western Union, and many others.

Features / Benefits

B4U Network channels are extremely efficient in reaching their target market and offer advertisers exceptional value for money. B4U Music reaches 50% of UK Asian adults (778,000 viewers) and B4U Movies 33% (516,000 viewers). Together reaching nearly a million UK Asians.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kB4U Music - 778,000 viewers & B4U Movies - 516,000 viewers
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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