Beer mat advertising reaches the out of home over 18's adult market during their leisure time in the day, evening and weekends.
Beer mat advertising is used to target the out of home adult audience with a variety of promotional marketing initiatives. We have produced beer mats promoting public health information campaigns i.e. for responsible drink awareness and drink-driving, as well as promotional brand and product marketing campaigns. We supply each outlet with a quantity of mats to last them a month, with many campaigns lasting for longer. You can reach the workforce during the week on their lunch break, after work, general socialisers in the evenings and at weekends.
This opportunity is a way to raise brand awareness, awareness of your promotion or services. It allows targeted reach of audiences such as; city centre workforce, students in and around Universities or just 18+ year adults in a specific region, town or postcode. The mats are highly visible to any customer within the bar/pub or club, and can also be taken away and kept by the customer. The media can be targeted for busy social times i.e. around televised sports events, or local events/festivals in a specific area, even during the busy Christmas party season and more.
For each campaign we call and pre-qualify all landlords and managers of each pub, club, or bar in the campaign target area. The beer mats themselves are highly visible with the ability to use four colours and double sided artwork, meaning this OOH media can deliver advertising campaigns with a strong visual impact. Typically square or round, the mats can be produced with a bespoke die cut as a custom coaster design to further enhance their ambient impact. We deliver to each outlet with our own team of drivers to ensure the mats are in use on the day of receipt.
We have many previous clients for this media including the Choose Well initiative by NHS. Police, Health and Charities for awareness of health and public support campaigns. Kent County Council for their Love Food, Hate Waste awareness. CALA Homes for their New homes for sale campaigns.
With the majority of advertising in pubs in restroom areas, Beer Mat advertising is a unique and high impact opportunity. There is little advertising inside bar areas. Beer mats are in constant use, day and evenings during pub opening hours. Mats can also be taken away by customers so a brand promotion can be retained. Targeting 100% adults we can arrange proximity targeting to cover outlets at a postcode level or in proximity to a place or specific event i.e. Football Stadium or University. Low cost, low entry level.