This idea is archived

Billboards in London streets for less than lunch

Provided by HaulinAds
Outdoor advertising in London has never been so cost effective.

Tell us about the Opportunity / What is it?

HaulinAds are an outdoor advertising agency that transforms Lorry sides into valuable, high impact advertising spaces. Once the brand message is in place we keep it on the move. What's more, we drive your message to the location and demographic you require and exploit the changing audience to achieve maximum viewings. Unlike expensive, fixed poster sites, lorry side advertising delivers the message to a larger audience for the full length of the campaign; where as fixed poster sites quickly peak and tend to only reach the same passing traffic.

What is the Marketing Objective?

A cost effective way to build awareness for products and brands that want to reach a wide London audience. Our Lorry sides are an eye catching impact that is unavoidable as they travel through our busy high streets and on our densely populated road network. Used as a stand-alone medium or as part of a marketing mix, Lorry side advertising is a low-cost way to promote your product or brand. By working with various fleets including one of the UK's leading supermarkets, we can offer local, regional and national advertising, including excellent coverage of the Capital.

How does it work?

Using Lorries from our supermarket fleet, we can target an audience across the capital. Delivering fresh produce on a daily basis between 7am and 9m to stores across the City, some receiving 10 deliveries a day. Lorries are equipped with a framing system on either side displaying high definition colour banners - each the size of 48 or 96 sheet billboards. Your campaign cannot be missed as it makes its way across the city to its destination. Once there it remains static, whilst the delivery is unloaded. Stores are located on major roads and in high footfall areas.

Who's used it in the past?

A range of clients have used the medium, ranging from EA Games, Mercedez-Benz, Ubisoft, Benylin to the Supermarket themselves.

Features / Benefits

With sides the equivalent to 48 or 96 sheet billboard, Lorry side advertising is the most cost effective stand out in London and on some occasions the only stand out on the whole street. Benefits of using HaulinAds lorry side advertising: - High impact - Cost effective - Highly visible - Ideal stand alone or to run alongside other media - Reinforces brand awareness - Can create the impression that a company's own fleet is in operation - Reaches areas where static sites are not prevalent.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1 London lorry will generate over 1m OTS per 4 weeks
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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