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Broadcast Sponsorship Of 'Primetime' on Bravo

Provided by ids
An excellent opportunity to reach a large 16-44 male audience via broadcast sponsorship of Bravo's primetime slot.

Tell us about the Opportunity / What is it?

Bravo is the UK's ultimate entertainment destination for men aged 16-44. It boasts cutting edge original productions, ground-breaking factual entertainment, fighting, primetime drama, hard-hitting documentaries, smart comedy and witty animation. With 21 years of male heritage behind it, Bravo is and will continue to be the champion of men. We are offering full broadcast sponsorship of our primetime slot; Monday to Sunday, 2100- 2300.

What is the Marketing Objective?

Build awareness and drive sales amongst an ABC1 male audience.

How does it work?

Programming includes; Danny Dyers Hardest Men, Dog the Bounty Hunter, The Unit, Star Trek, Jimmy Carr's Supercar Challenge, Films and North Sea amongst others. Sponsorship could include; Watch & win competitions, in store/on pack promotions, and In show competitions amongst others. Any ideas can be discussed and created with the channel / IDS / agency.

Who's used it in the past?

This is a new opportunity, but IDS/ Bravo look forward to working with a new partner on this strand.

Features / Benefits

9.2m Individuals tune into Bravo every month on average, of which 4.5m are Men, 2.2m are ABC1 Men and 1.5m are Men 1634. Also, Bravo reached more Men 1634 and Men 1624 than Sky Sports 1, 2 and 3 combined in the three months ending June 2008!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k1634 Men 1+ 25% 1,624,000 | 4+ 15% 992,000
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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