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CASE STUDY: Kung Fu Panda for Paramount

Provided by Turner Media Innovations
Turner Media create an engaging micro site to build awareness of the Paramounts film new release

What was the Challenge / Background of the Campaign?

Paramount wanted to harness the power of our digital properties to promote the DVD release of their new release. For this digital campaign Turner Media created an engaging micro site full of information about the film, featuring the trailer, an online game and competition, the key aim of which was to raise awareness and encourage engagement with the content - both of which where thoroughly achieved. Promotional banners were created to draw attention and increase traffic to the new site through placement on the popular childrens TV channels, Cartoon network and Boomerang. Find out more...

What was the Campaign Objective?

Through harnessing the power of digital marketing Paramount looked to raise awareness of their new release and engage their viewers in the brand through a variety of interactive content.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsChildren and their parents
0 - 9
10 - 15
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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