Turner Media Innovations created a call to action directing kids online to join the 'Monster Scooter Squad.
MV Sports challenged us to create a fun and exciting way to promote the new Ben 10 Monster Scooter, we created a call to action directing kids online to join the 'Monster Scooter Squad' and to find out more about the MV Sports products. Returning again in 2009 MV Sports asked us to create a commercial for the new Ben 10 Alien Force Interactive Omnitrix Scooter. We created a completely fresh look for the product aiming to stir up a new buzz around scooters for the target audience.
To promote the new Ben10 products from MV Sports.
Ben 10 Monster Scooter 2008: To promote the Ben 10 Monster Scooter we created a call to action for kids to join the Monster Scooter Squad. Created as a recruitment spot - Ben 10 NEEDS YOU. We created a bespoke interactive microsite keeping kids entertained with a the Monster Scooter Squad certificate, product info and a Ben 10 Scooter game. Ben 10 Alien Force Interactive Omnitrix Scooter 2009: The new spot imitated the look and feel of Ben 10 Alien Force to create a point of difference from the previous campaign.
The 2008 online campaign achieved total page impressions of over 100,000. Monthly unique users in August were over 21,500 and in September over 9,500. Page views by page:- Game - over 35,000; Scooter page - over 27,000; Average time spent on the microsite was over 7 mins. In 2009, total page impressions were over 5,000, unique users over 4,000 and the average time spent on the site was 2 minutes.
The simple message of the Ben 10 Monster Scooter Squad was clear and highly successful achieving over 1,700 competition entries! During the 2009 campaign, to create a larger on-air impact the online element was again kept simple with a small 2 page microsite that still managed to engage kids for over 2mins! The campaign also received over 1300 competition entries!