Paramount Comedy sought to increase awareness of the show 'Two and a Half Men' and the time it was broadcasted. In order to do the Titan Outdoor produced a campaign on Transvision screens within London stations and then monitored the results through a control sample. Transvision out performed evening newspaper advertising as it is perceived as useful, informative, entertaining and innovative. Paramount's Transvision campaign increased awareness of the show Two and a Half Men by 17%. This was driven by a large increase in advertising awareness amongst the rail audience.
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