In order to attract and engage a young audience for this new cinematic release a dual platform approach was adopted spanning both online and broadcast media, specifically utilising the reach and frequency of the popular Cartoon Network channel through a full weekend of sponsorship. Online, a bespoke micro-site was created, amounting over 10,000 hits, where young viewers were able to view the trailer and find out about the film; alongside this, engagement was created though the development of a themed web-based game and a competition attracting 9,500 entries. Find out more...

Drive penetration and increase brand awareness