Spinmaster wanted to promote the Bakugan Battle Brawlers brand with Cartoon Network. Turner Media Innovations created a 30" webdrive spot to drive traffic to the Bakugan microsite hosted on CartoonNetwork.co.uk. Turner Media Innovations created 4 different banners and buttons to sit around CartoonNetwork.co.uk, driving traffic to the Bakugan microsite. The microsite featured an introduction to Bakugan Brawling, the option to find out more about the Bakugans, characters and planets, info on how to play Bakugan and the option to challange friends to an email brawl.
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