EA Games wanted to use TV and the web to showcase the key attributes of the FIFA 08 game. Turner Media Innovations created a 60-second on-air spot showing the game in all its glory - and inspiring kids to shoot off to our FIFA 08 microsite. Our FIFA microsite got kids voting for their favourite footie tricks - and gave them a shot at winning a PS2. We drove traffic to the site with a 60-second showcase for the game. Find out more...

To showcase the key attributes of the FIFA 08 game. Turner Media Innovations created a suitable campaign to do this as we know that for kids, 1 in 5 internet visits are made while they're watching TV.