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Chinese New Year provides a sales opportunity

Provided by GB Mag
CNY is when 80,000 students from East Asia spend on gifts, going out and celebrating, and are visited by friends and family.

Tell us about the Opportunity / What is it?

Our gift packs specifically for East Asian students in the UK allows brands to target these students specifically at a time when they are predisposed to spending on themselves and their friends and family. East Asian's are known for their spending on branded and luxury goods and are excellent targets for luxury and heritage brands. Our distribution channels, which are exclusive ensure that our gift packs get into the hands of these students.

What is the Marketing Objective?

This activity would allow brands to introduce their products and service to an audience that are 'virgin consumers' but love luxury and heritage brands and have the spending power to afford to buy branded goods. They are also good brand ambassadors as they ultimately take their new found tastes, brand preferences and behaviour back home and share with their friends and family.

How does it work?

We have exclusive arrangements with Chinese Student Societies and leading universities to distribute our gift packs during CNY events. Our gift packs are supported with activity via our website and Weibo page, to ensure our brand partners messages are amplified and that we are able to evaluate ROI.

Who's used it in the past?

Selfridges, Folli Follie and O2.

Features / Benefits

* Exclusive, we only allow one brand per sector to participate. * Targeted, a unique way to target a very hard to reach student group. * Cash in on high spending period, these students treat themselves and their friends and family to gifts during Chinese New Year. * Good time to build brand recognition and loyalty. * This a good time to target the students friend and family as they are likely to visit during this holiday period as it is the longest public holiday in China.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k80,000+ East Asian students throughout Chinese New Year
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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