Sponsorship Opportunity - Christmas Food Network on Discovery

Provided by Sky Media
Food Network is the UK's ONLY dedicated food channel reaching over 13 million hungry people each month across our platforms.

Tell us about the Opportunity / What is it?

Food Network is the UK's ONLY dedicated food channel reaching over 13 million hungry people each month across our platforms. The channel features world class chefs and passionate foodie personalities discovering mouth-watering recipes and dishes from across top US eateries and British Kitchens. We have three new commissioned festive specials, with Gok Wan's Easy Asian Festive Special ,Tom Kerridge's Festive Lunch Special, Michel Roux's French Country Cooking.

What is the Marketing Objective?

Sky Media and Discovery are pleased to offer brands the opportunity to build an association with the Food Network Channel. We are the place to reach food enthusiasts with opportunities across all platforms - linear TV, digital, VoD, YouTube and social. For the right brand we can create a fully integrated campaign across TV, Digital and Discovery+ 's growing social platforms.

How does it work?

Daypart: Daytime (06:00-18:00) • Approx. sponsorship credits per month - 3,840 • Approx. hours per month - 480 • 8x 10" Spots per hour

Features / Benefits

About the Audience Demographics: 60% of viewers are Female. 47% of the audience are ABC1 individuals. Also, 44% of the audience are aged 35-54 years old. Interests: 80% have shopped online for non-groceries in the last 12 months. 72% decide what I want before they do the weekly shopping. 78% get a lot of pleasure out of food. Sustainability 45% buy fair trade products when available. 41% are prepared to pay more for environmentally friendly products.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details60% of viewers are Female. 47% of the audience are ABC1
35 - 44
45 - 54
Female
Both
AB
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Nov 22 - 31 Dec 22BUILD AWARENESSSPONSORSHIP / MEDIA
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