Sky Media is proud to offer a brand new exclusive sponsorship of the most eagerly anticipated UK drama programming on Sky1 and Sky1 HD. This unique opportunity allows a brand to sponsor the most thrilling drama starring some of the biggest names in British television. Sky 1's £10 million investment in drama is one of the largest from a UK broadcaster. The landmark commissions for 2010 and 2011 aim to build on these successes. With stellar line-ups of British talent both on and off screen Sky 1's ambitious drama package is an unmissable sponsorship opportunity.

To build brand awareness through a fully integrated cross-platform association

Sponsorship of Sky1 UK drama package includes the series Thorne, Mad Dogs and The Runaway, aired on Sky1, Sky1 HD, Anytime TV plus repeats on Sky 1 and Sky 2 (approximately 3 repeats per episode). All new series and their repeats will be in peak time. A sponsor with receive opening and closing credit of 15 seconds, 2 x 5 seconds break bumpers and promos logo accreditation on all programme specific trailers that are 20 seconds or greater in length. Headline sponsorship of UK Drama online will create further engagement for the brand.

This is a brand new opportunity

-BAFTA award winning actors and established off-screen production talent -Compelling casting including Golden Globe winner Sandra Oh (Grey's Anatomy), Max Beesley, David Morrisey, Alan Cumming and Keith Allen. -Marketing support and investment for drama programming on Sky1 and Sky1 HD where appropriate -Simulcast on Sky1 HD allowing 4 times better picture quality and reaching Sky's most affluent subscribers -First option on all new UK Drama scheduled within the sponsorship period on Sky 1 and Sky1 HD -Multi-platform distribution - broadcast and online