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Exclusive opportunity to sponsor GLEE! Season 3 on Sky1 HD

Provided by Sky Media
Sky 1 HD is proud to announce the arrival of the award-winning and extremely popular Glee, available now for sponsorship!

Tell us about the Opportunity / What is it?

Glee is a biting musical comedy that quickly established itself as a pop-culture phenomenon. Season 3 is brought to the UK exclusively by Sky 1 HD within a week of TX in the US! The show follows an optimistic teacher as he tries to inspire a group of oddball teenagers to realise their true star potential and restore the school's show choir, the Glee Club, to its former glory.

What is the Marketing Objective?

Build awareness and an association with Sky1 HD and the pop culture phenomenon, Glee.

How does it work?

Scheduling shall take place across Sky 1 & Sky2, to commence towards the end of September 2011. Aired at prime time, within the same week as the US transmission, the series will comprise of 22 x 60 minute episodes, plus repeats on Sky1 and Sky2 and showings on Sky Anytime & Sky Player. A sponsor shall receive Opening & Closing credits: 15 seconds and Break bumpers: 6 x 5 seconds per show. In addition, a sponsor shall receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

GLEE is critically acclaimed with a loyal fan base of "GLEEks," receiving 19 Emmy® nominations, 4 Emmy® Awards, 11 Golden Globe® nominations - earning it the distinction of being the most nominated series of the year, 2 Grammy Award nominations, 16 million+ song downloads, a BAFTA Television Awards nomination 2011 and a record for the most titles on the Billboard Hot 100 by a non-solo act (overtaking The Beatles!).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Estimated to reach 1.3m viewers per episode
16 - 24
25 - 34
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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