The largest sub brand sponsorship opportunity in men's lifestyle market. 100 Sexiest is the biggest story of the year!
The 100 sexiest is the largest men's sub brand in the uk. It launches with an online and mobile voting phase. This then launches into the key second phase where the top 100 list is released to global acclaim and PR fanfare.
The user online can check the list, view images, videos and interviews of the Top 100. On mobile the users can vote, view and download wallpapers and screensavers
This is a great brand awareness opportunity. Delivering brand association with a glamorous and enjoyable part of the site.
The microsite sits as a channel within the FHM.COM site. On mobile it has a replica mobile version. Key daily editorial features drive the user to the 100 Sexiest list and encourage repeat visits.
Co-brand directional media, newsletters, solus emails and mobile homepage takeovers all will be used to amplify the sponsorship messaging.
A comprehensive marketing support plan is delivered to drive people to the microsite and mobile microsite. Plus every day on the FHM homepage, there will be editorial talking about 1 of the girls within the top 100 voting.
The sponsorship will also take advantage of behavioural targeting. Once a user has visited the 100 Sexiest channel, they can be targeted with specific ads on other parts of the site, even though they have left the channel. Perfect for driving sponsorship messaging and increase response, via a brand sponsorship.