Film specific packages offer advertisers maximum targeting and flexibility by buying into any film on the schedule.
The opportunity to advertise your brand alongside 'Film Specific packages' to target your desired audience. In 2012 these films include The Dark Knight Rises, Skyfall and The Hobbit: An Unexpected Journey.
The Film Package is available by week nationally, by TV region or by location. All films are available to buy as a film specific package, but some are only available via this route.
Please contact us for further details.
Cinema attacts a highly desirable audience, the average cinemagoer is:
- Upmarket - over 50% are ABC1
- Young - more than 70% are under 44 years old
- Affluent - average income £20.5k Vs. UK average £18.3k
- Dual audience - only 4% go alone (average group size of 3)
- Early adopters and influential among their peer group
- Light consumers of all other media (exception internet)