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Football League Video Show

Provided by Football League
A fast paced weekly Football League video show that will become an integral part of its network of 80 football club websites.

Tell us about the Opportunity / What is it?

Football League Interactive (FLi) manages the digital rights of 80 English football clubs and builds and manages their websites. The Video Player is positioned on each clubs website homepage and plays out match highlights and other compelling football footage. FLi is producing an 8 - 10 minute fast paced weekly video show for the Player that will review last weeks action and preview the next weeks games. Shows will be presenter led with expert comment, player/manager interviews, competitions and fan vox pops. The shows offer loyal football fans access to unique content.

What is the Marketing Objective?

Football League Video Show sponsorship provides your brand with the opportunity to target a mainly male adult audience (6 million unique users) who are loyal fans of their specific club. It offers great brand awareness, the ability to click through to a shared iFrame, joint Football League and sponsor association. Also incorporated in the proposition is a range of other online inventory to promote and support sponsorship of the player. Sponsorship of the Football League Video Show is measurable in terms of measured clicks and measured homepage impressions.

How does it work?

5-8 minute Presenter led football preview shows. Interviews with players and managers. Expert comment from well known pundits. Graphics. Sponsor branded (always in vision). Sponsor bumpers top and tail

Who's used it in the past?

This is a new opportunity

Features / Benefits

High profile branding in the form of bumpers before and after each play, and branding within the show - giving the sponsor maximum exposure. Featured on all 80 football club homepages - great association with loyal football fans. Association with biggest audience sport in the UK. National and international coverage. Estimated 3.2 million clicks per month. Inventory to support activity across the whole 79 club network of sites to include banners, skyscrapers and MPUs.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k65m Page impressions per month, 6m unique users
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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