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Footballers Wives sponsorship opportunity from Sky Media and CBS

Provided by Sky Media
Exciting opportunity to sponsor the entire series of the TV hit drama series Footballers

Tell us about the Opportunity / What is it?

Sky Media is pleased to offer an advertiser the opportunity to sponsor the entire series of the TV hit drama series Footballers Wives. They're young, they're rich, they're sexy, and they've got everything that money & fame can buy. They should be having the time of their lives. This show tells the story of the extraordinary lives of three young couples as they deal with life in the celebrity spotlight. This is a great opportunity to reach the upmarket female audience and to expose your brand in a hit TV show throughout the summer.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand and associating your brand with young upmarket females

How does it work?

The opportunity exists for a sponsor to expose their brand in the hit TV show Footballer's Wives weekday night from 22:00 - 23:00 from 31st May to 27th July 2010. 5 series with 8 episodes throughout the summer. The sponsor will receive opening and closing credit of 1x15 seconds per programme, 2 x 5 seconds per centre break and there will be 3 centre breaks per episode.

Who's used it in the past?

This is a brand new opportunity

Features / Benefits

Key benefits include: -CBS Drama is great for reaching an upmarket female audience -CBS Drama has a monthly reach of a million individuals -CBS Drama attracts a wide age range of viewers CBS Drama viewers are more likely to: -Enjoy nights out socialising -Go to the cinema and rent DVD's on a regular basis -Be interested in fashion and clothing

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage TVR for Women ABC1 - 0.03
25 - 34
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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