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Digitally broadcasting your brand message throughout Harrods

Provided by Harrods Media
Engaging digital Networks that capture 100% of the Harrods audience through key arterial routes internally and externally.

Tell us about the Opportunity / What is it?

Harrods Digital Broadcast Network is our most dominating platform with huge creative scope for brands to gain great exposure through the most captivating execution. We have 73 screens in the network across all floors of the store, in addition to exterior digital windows that engage passers offering greater brand awareness. These digital opportunities can work together or separately to generate high brand visibility and frequency of message.

What is the Marketing Objective?

Domination of Harrods store, capturing visitors from the exterior of the store through key arterial routes whilst they are in transit. Creative flexibility on an innovative format. A network of in-store and outdoor digital screens, that create a high impact and vibrant offering. Including our screen network throughout the iconic Harrods egyptian starcase that attracts a footfall of over 131,764 people on a monthly basis.

How does it work?

Use a static image or animated to content. Our digital creative team can work with you to transform a current digital advertisement or create a bespoke creative campaign.

Who's used it in the past?

It is used by a range of advertisers from fashion and fashion accessories, jewellery, home, technology, food and beauty. In addition to external advertising clients such as property companies, cars, airlines and tourism bodies.

Features / Benefits

Digital is the most flexible and creative format, with high impact and awareness. Target mass consumers which guarantees frequency of message and be a dominant brand across the store. Digital is a perfect platform to support your other in-store activity or the Harrods Magazine. Our digital opportunities are located in key locations where people dwell. The environment enables advertisers to target people in an alert and receptive mindset.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDaily average footfall of 42,000 affluent consumers
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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