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Matterbox - reach highly engaged early-adopting influencers.

Provided by Royal Mail MarketReach
Maximum impact, maximum engagement, taget young men by sending them your products and offers directly.

Tell us about the Opportunity / What is it?

Matter is a new way for brands to talk to consumers by giving them real, physical things they might like to keep. Matter is sent on a Friday via first class post. Consumers subscribe to Matter at the matterbox website and we send a box to them periodically. They then come back to the website where each brand has its own advertorial page with links etc, and finally they complete a detailed feedback survey about their Matter experience, the brand/s and two bespoke questions of your choice. The last mailing attracted almost 10,000 completed surveys from a mailing of 30k.

What is the Marketing Objective?

Matter is a multi-faceted medium. We provide a deeply engaged talkative and influential audience to help maximise the effectiveness and efficiency of your message. The physical items consumers receive make them feel good about the brands. They can leverage this to acquire the audience as influential brand ambassadors. Alternatively you may wish to engage the audience online - using the physical item as a highly effective trigger . Finally, you can engage and interact with the audience via the Matter website.

How does it work?

Matter is the consumers' champion. Its innovative, non-corporate and consumers know its on their side. They're emailed a week before delivery to let them know its on its way and again the night before it arrives. The box is distinctively branded, with a novel opening mechanism which means consumers are interacting before they've even opened it. Once inside, Matter leverages instinctive human curiosity with a variety of small gifts - ensuring attention is captured and maintained. Finally, consumers are emailed a few days after delivery driving them back online.

Who's used it in the past?

O2, Original Source, BBC, Cadbury, LoveFilm. Pimm's, Bailey's, Bell's, Gordon's, Harper Collins, Sony, Stolichnaya Vodka, Nintendo, Evo Magazine, Virgin, Nissan, Jordan's Cereal and Penguin Books.

Features / Benefits

Engagement. TOMA. increased efficiency of advertising via an opted-in, highly engaged and talkative audience - cut-through is guaranteed and impact amplified. Increased effectiveness of advertising - attention is captured and maintained - message is then passed on to others via the talkative and influential audience. Ability to combine branding/sampling, response and research. Combined online/offline presence. Campaign analysis - how effective was Matter. Bespoke analysis - ask consumers anything on your mind.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kJune's box targets Adults 25-45. 100% opted in audience.
16 - 24
25 - 34
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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