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Michael Ball UK Tour Headline Sponsorship - Reach 50,000 35-65s

Provided by Live Nation Ltd
A great opportunity to target an older female demographic in conjunction with one of the UK's most sucessful male solo artists.

Tell us about the Opportunity / What is it?

Following his recent West End sucess in Hairspray, Olivier Award winning English actor and singer, Michael Ball returns to the stage this autumn for his much anticipated UK tour. Michael has a huge fanbase, primarily of an older female demographic, who follow him across the country to support him in his sell-out tours. Live Nation invite you to become headline sponsor for this tour, which is already destined to be a sell-out sucess.

What is the Marketing Objective?

The Michael Ball Tour can be used to effectively raise a brands awareness in association with one of the UK's most successful male solo artists and also to promote product placement at venue amongst an older female orientated audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the UK's most sucessful male solo artists. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k50,000 35-65s over 18 UK dates covering the major UK cities
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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