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Mud Men: A sponsorship opportunity from Sky Media & AETN

Provided by Sky Media
Join 'Mud God' Steve Brooker and top radio DJ Johnny Vaughan as they scour the Thames for London's hidden treasures.

Tell us about the Opportunity / What is it?

This fascinating, new History co production follows 'Mud God' Steve Brooker and top radio DJ Johnny Vaughan as they scour the Thames for London's hidden treasures. Combining Brooker's renowned historical detection with Vaughan's acclaimed comical narrative Mud Men will provide viewers with interesting and intelligent entertainment. Creating an affiliation with Mud Men and History enables advertisers to reach a very upmarket, financially solvent, commercially receptive and technically savvy audience.

What is the Marketing Objective?

Build awareness to an upmarket audience.

How does it work?

Premieres February 2011. Consists of EIGHT one hour episodes. Approximately 3 repeats of each episode. All programming included in the sponsorship could be branded as: (Brand Name) sponsors Mud Men on History / (Brand Name) in association with Mud Men on History / Mud Men on History - brought to you by (Brand Name). The sponsor will receive 15 seconds opening and closing credits per programme plus 2 x 5 seconds break bumpers per centre break.

Who's used it in the past?

This is a new opportunity, but many people have advertised on History before, please contact a member of the Sky Media team for more details.

Features / Benefits

History is available in 9.9 million UK cable and satellite homes. Since it launched, the channel has always been one of the top three in the UK's 13 factual channel brands. History reaches 1.4m of adults per week. 67% of viewers are male. 46% of the audience is aged between 35-54. Over 40% of the channel's viewers are ABC1 demographic group. A typical History Viewer drives a car worth over £30,000, they think that designer label improves a person's image and take three or more trips abroad per year. Notably they buy products from companies who sponsor TV programmes.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1.4m adults a week. Male. ABC1. 25-54.
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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