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NatWest Series Sponsorship Opportunity by Sky Sports

Provided by Sky Media
Sky Sports is proud to announce live coverage from all of England's One Day Internationals in 2010.

Tell us about the Opportunity / What is it?

Sky Sports is proud to announce live coverage from all of England's One Day Internationals in 2010. England will look to improve on their current World Ranking of 5 in One Day International Cricket, pitting their wits against the likes of Australia, Bangladesh and Pakistan throughout the 2010 NatWest ODI Series. It all kicks off on the 22nd June, where they will play the first of five ODIs against Australia at the Rose Bowl, before taking on their familiar opponents of 2010, Bangladesh. Sponsorship of Sky Sports Natwest series coverage is currently on offer.

What is the Marketing Objective?

An excellent opportunity to build awareness of your brand and to get more people involved in the sport.

How does it work?

The sponsor will be featured both visually and verbally in a title sequence lasting up to 15 seconds. After the fall of a wicket, during pre/post match analysis, drinks breaks, tea breaks, highlights and all repeats Sky will show full break-bumpers. These will feature the sponsor visually on a full frame bumper for approximately 5 seconds either side of the commercial break. During live play, and on returning from a break between over's, the sponsor will be featured in the bottom right-hand corner of the screen for approximately 5 seconds.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

ODI series coverage includes - 15" Opening and Closing Credits - 4 per live match, 2 per highlights programming - 5" full screen break bumper - 26 per live match, 12 per highlights programming - 5" logo break bumper - 22 per live match Twenty20 Internationals coverage includes: - 15" Opening and Closing Credits - 2 per live match, 2 per highlights programming - 5" full screen break bumper - 8 per live match, 10 per highlights programming - 5" logo break bumper - 8 per live match.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage TVRs for live games: 1.13 ABC1 men
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 22 Sep 10BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / CRICKET
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