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New Sky1 Sponsorship Opportunity: Guinness World Records Smashed

Provided by Sky Media
11x 60" shows starting April 19th. Classic family entertainment; great for brands looking for a fun family association.

Tell us about the Opportunity / What is it?

Hosted by Steve Jones and Konnie Huq, Sky1 sets out to topple some of the world's toughest records in its smashing new entertainment show. The world's greatest athletes share the pages of the record books with ordinary people who have risen to the challenge of doing something extraordinary. Now, in a celebration of the 'have-a-go' spirit, Guinness World Records Smashed! will reinvent record breaking as it invites members of the public and celebrities to make world record attempts. Scheduled: Sky1, Sky1 HD and Sky2, 19th April - 21st June, 11 x 60' shows, plus repeats. Find out more...

What is the Marketing Objective?

Key Benefits:- Classic family entertainment, great for brands looking for a fun family association; Association with award winning entertainment channel Sky1 benefiting from the re-brand which will gives a brand new look and feel; Multiple-platform distribution including repeats on Sky1, Sky2, Sky1 HD, Sky Anytime, Multi-Start and Sky Player.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 3.7 million individuals are expected to tune in
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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