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Online photography community, product reviews, forums, news

Provided by Time Inc. UK
Websites for two of Britain's top photography magazines: IPC Media's Amateur Photographer and What Digital Camera.

Tell us about the Opportunity / What is it?

Unrivalled marketing opportunities targeting keen enthusiasts in the photography/technology environment. Many advertising opportunities and formats available.

What is the Marketing Objective?

Site provides a dedicated resource for online information on photography and cameras. A captive and dedicated audience of active buyers of photography equipment, services and accessories.

How does it work?

Consumer interacts with the site through product reviews, news, and a vast active forum community regularly posting on message boards.

Who's used it in the past?

Canon, Nikon, Samsung, Olympus, Apple, DXO, Labs.

Features / Benefits

Strong Loyal Community - Ability to market your product in a familiar and trusted location to a vast audience of targeted consumers. Very active forums - Very high traffic levels and constant activity enables campaigns to be viewed en mass. Respected voice in the industry - By advertising on the site the advertiser can associate itself with the gold standard in photography that the magazine advocates.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Audience with Male bias. Photography enthusiasts.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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