Target the hard to reach AB audience with documentaries on Discovery. Programming includes Great White Silence, War Time Secrets
The Discovery network is the number one factual destination in the UK. Discovery successfully combines compelling characters and strong narrative to offer a local view point on global perspectives. This immersive, topical and relevant strand of programming is up-market by nature and aims to bring the complex topics of the day to a mass audience. Discovery's unique documentary content reaches more AB viewers than More 4 (12%), which presents a fantastic opportunity for your brand to be seen by upmarket audience.
Opportunity to build awareness of your brand
Sponsors have the opportunity to sponsor the strand across Discovery Channel, Discovery Science, Discovery HD and Discovery Knowledge. Programming includes: Man on Wire, a network premiere feature film; Living with Wolfman, Great White Silence with James Cracknell, Front Line Battle Machines, Two Weeks in Hell and War Time Secrets with Harry Harris, equating to 140 hours of programming per month. A sponsor will receive 15" opening credits, 10" break bumpers and 5'' closing credits per programme and 8 idents per commercial hour.
This is a brand new opportunity and would benefit all brands looking to target an affluent audience.
-Create an association with some of the nations favourite past times.
-Documentaries on Discovery offer highly respected, intelligent, innovative, branding strategies to satisfy your brands and consumers needs.
-Build brand awareness with an interested, niche "choose to watch" audience.