Taking its lead from shows such as The Royle Family and The Office, Trollied is a slice of real live taking the familiar setting of a supermarket and taking a look at the characters who work there. Forget Open All Hours and Are You Being Served, this is a faceless 24 hour, 7 days a week business, a world of genetically perfect bananas and genetically questionable teenagers. But, there's a warmth to the characters in Trollied. Set in Bradford, Trollied will draw on a cast of recognised, northern names for the older roles and exciting newcomers for the younger roles.

Build awareness and and an association with an exciting and eagerly awaited new UK comedy series exclusive to Sky1 HD.

Scheduling shall take place across Sky 1 & Sky 1 HD , to commence at the beginning of July 2011. Aired at prime time the series shall comprise of 8 x 30 minute shows, plus repeats on Sky1 and Sky2 and showings on Sky Anytime & Sky Player. a sponsor shall receive Opening & Closing credits: 15 seconds and Break bumpers: 6 x 5 seconds per show (based on 3 centre breaks). In addition, a sponsor shall receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

This is a brand new sponsorship opportunity.

From the producer of The Office and The Royle Family this exciting and eagerly awaited new UK comedy series, exclusive to Sky1 HD, boasts a Star-studded cast (Victoria Wood, Steve Pemberton - A League Of Gentlemen & Benidorm, Sally Lindsay - Coronation Street and John Henshaw - Red Riding). Simulcast on Sky1 HD, to allow 4 times better picture quality, showing off the stunning locations of the shows. Sponsorship shall provide: association with award winning entertainment channel Sky1 and multi-platform distribution including repeats on Sky1 and Sky2.