This idea is archived

Sponsor National Geographic Channel with Sky Media

Provided by Sky Media
The opportunity to create a strong association with the channel through sponsoring the primetime package.

Tell us about the Opportunity / What is it?

Prime time content is the jewel in The National Geographic Channel crown and aims to break down the wall between the viewers and the content, to thrill, surprise and entertain our audiences. Through sponsorship of our prime time programming, an advertiser can create an association with exciting and intelligent content. This package details a 6 month sponsorship opportunity, however longer and shorter durations may be possible. Shows include: Doomsday Preppers, Family Guns, Wicked Tuna and Strippers: Cash for Cars.

What is the Marketing Objective?

Featuring a number of great series, the prime time content runs between 20.00-23.00 and is the jewel in the Nat Geo crown. It aims to break down the wall between viewer and content: to thrill, surprise and entertain audiences.

How does it work?

Scheduling will take place across National Geographic and National Geographic HD from September 2012 onwards. Episodes will each be 60 minutes and shown between 20:00-23:00 per night. Accreditation will include Opening and Closing credits of 15 seconds and Break Bumpers of 2x5 seconds. Accreditation on programme specific trailers over 20 seconds and logo badging across the programming homepage. This sponsorship will receive Social Media Support.

Who's used it in the past?

Please contact Mike Murphy for details of previous advertisers.

Features / Benefits

There will be a heavy weight marketing spend throughout August and September to promote the launch of our new series. This will include outdoor, press and a TV campaign; on which any advertiser associated with the content can have badging on. Strippers is a UK based series, so in regards to marketing we potentially have access to the talent within the show and could create short form content which would live online. The prime time sponsor could also utilise these across their social media spaces.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 1.72 million Males, 34-55
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service