An insightful and at times intense look at mothers who take certain aspects of parenting to an extreme! Parents who spend large sums of money or family time on what they think is right for their child are put under the spotlight. These include parents who purchase plastic surgery vouchers for when their children are older and impose strict calorie controlled diets! All the women featured believe they're doing the best for their children, despite the increasingly harsh criticism they face from those who think it's all wrong.

Sponsor a new documentary strand on Sky Living which gives an honest and frank look at extreme parenting in the UK.

Sponsorship of this UK Premiere and Sky Living commission shall provide opening credits of 1 x 15 seconds, break bumpers of 2 x 5 seconds per centre break (normally 3 centre breaks per 1 hour show) and closing credits of 1 x 15 seconds. In addition a sponsor will receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. A UK Premiere, and brand new commission for Sky Living, the show will be broadcast across 5 x 60 minute episodes at peak time from August 2011.

This is a brand new sponsorship opportunity.

Beyond broadcast this opportunity includes the ability to extend your sponsorship online; The Sky Living website showcases the best of the channel's shows in a single destination online. All our avid viewers can get exclusive behind the scenes interviews, sneak previews and fully immersive show experiences. In addition, Sky's famous 'never-miss' functionality and remote record ensures users never have to miss their favourite show again. These is also the opportunity for potential Virtual Product Placement.