Sky Pub Sports transmits adverts in major sporting fixtures which are broadcast into commercial premises.
Sky Pub Sports is the transmission of Sky Sports to commercial subscribers, namely 39,000 pubs, clubs and bars around the UK. The opportunity is best summed up by the following statement; "The Sky Sports content is the same but the adverts that you see in home are different to those you see in the pub". The opportunity is therefore to reach the elusive 16-34 male audience with high quality sporting content.
Targeted branding with an element of Point of Sale
In the same way as TV, cinema or digital outdoor advertising Sky Pub Sports is the transmission of commercial TV airtime. Sky Pub Sports transmits adverts in major sporting fixtures which are broadcast into commercial premises. The audience measurement is based on a weekly online survey of a panel of viewers which represent the pub audience. Our pricing offers a lower cost entry opportunity for clients wishing to target a specific audience.
A large number of advertisers have used Sky Pub Sports to replicate in home TV campaigns (78% of the pub audience don't have Sky Sports at home) including brands such as Nike, Guinness, Scottish Courage, UIP, Nissan and American Express. A number of advertisers have used Sky Pub Sports to tactically to reach their target audience. This includes Wickes builders merchants and Fullers London Pride. Additionally Sky Pub Sports is able to relax some broadcast restrictions to an over 18 user group.
The medium allows advertisers to target a young (+50% 16-34) upmarket (50% ABC1) male (85%) audience in an out of home environment. Live match viewing out of home makes up approximately 50% of the total audience. Sky Pub Sports also provides point of sale advertising opportunities and can compliment the use of below the line budgets in the pub environment.