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Reach Holidaymakers with Targeted Local Radio Partners

Provided by The Local Radio Marketing Group
Targeted radio advertising with local stations in the UK's favourite holiday destinations, from the coast to national parks.

Tell us about the Opportunity / What is it?

From sunscreen to ice-cream, soft drinks, theme parks, museums or roadside assistance, if you are targeting holidaymakers, this package is for you.

What is the Marketing Objective?

* Brand awareness * Encourage product trial * Signpost to distributors/retailers

How does it work?

Working to your brief, we hand-pick local radio stations which will reach your target audience, be it young adults, families or couples. We manage the airtime booking and distribution of your ready-made commercial to agreed partners. We can even organise production of your commercial (fees apply). One point of contact, one transaction.

Who's used it in the past?

This is a brand new opportunity for 2019.

Features / Benefits

Make the most of your budget by targeting listeners. We only work with stations who meet strict criteria. Our partners all have live presenters from 7am to 7pm as a minimum. Presenters have local knowledge and programming is mixed speech and familiar music. For holidaymakers, detailed local traffic information is a draw to local radio which bigger networks just can't match.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k25-64yrs & 6 spots per day between 7am - 7pm.
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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