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Reach over 80,000 18-34s with Download Festival 2010

Provided by Live Nation Ltd
An excellent opportunity to reach a wide youth demographic at summer's Download 2010 Festival.

Tell us about the Opportunity / What is it?

The Download Festival is a three day music festival held annually at Donington Park, Derby. This rock/ heavy metal festival has been running since 2003 and has been a sell-out success each year. With an on-site capacity of 80,000 over the three-day event, this is one of the biggest rock festivals the UK has to offer. The 2009 line-up included Slipknot, Korn, Def Lepard, Marylin Manson and The Prodigy. Live Nation are offering an exclusive headline sponsorship of the 2010 festival, targetting a broad youth demographic.

What is the Marketing Objective?

Build awareness with a wide youth demographic.

How does it work?

There are various opportunities available - Packages available for discussion include; presenting partner, stage sponsor, brand partner, press sponsor & event sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. As well as multi-media PR endorsements in youth targetted media channels. Please contact to discuss options.

Who's used it in the past?

Live Nation have previously worked with a large number of big brands at both Download and similar festival events.Brands include Monster, Tuborg, Blackberry and Red Bull.

Features / Benefits

- Over 80,000 18-34 year old adults will attend Download over the 3 day event. - It has proved itself as a sell out successful event.- The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details80,000 18-34 adults over weekend festival
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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