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Reach thousands of 18-34yr olds at next year's hottest festivals

Provided by Live Nation Ltd
Opportunities to advertise on the high impact TV screens at this year's hottest events including Wireless Festival.

Tell us about the Opportunity / What is it?

Advertise your brand at some of this summer's biggest and best festivals with festival TV. Live Nation have giant TV screens situated in prime position next to the stages where some of this year's hottest music acts will be performing, giving tens of thousands of fans the chance to see your brand messages with high impact.

What is the Marketing Objective?

Drive brand awareness & credibility with a hard to reach audience of young festival goers.

How does it work?

Giant TV screens are situated in prime positions next to music stages. Use your TV spot ad to advertise to a typically hard-to-reach audience of young music lovers who are looking to be entertained in-between the acts. The size of the screens guarantees high impact for your brands. Crowds of around 55,000 are expected each day at these events. Plus, extend your activity and get your brands into the hands of the audience with sampling and experiential opportunities at the festivals themselves. There are also opportunities for exclusive stocking deals.

Who's used it in the past?

Live Nation have previously worked with a large number of big brands at festival events. Brands include Monster, Tuborg, Blackberry and Red Bull.

Features / Benefits

This is a fantastic opportunity to get your brand in front of a hard-to-reach audience of 'doers' who are typically out there enjoying life. Linking with festivals provides additional credibility with this young demographic. The spirit of the events ensure the audience will be in a great frame of mind to receive your brand messages, and during the breaks in the music they are most receptive as they enjoy being entertained by the TV screens. Plus, gain trial with experiential or sampling activity, along with exclusive stocking opportunities, and win your brand new customers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18-34yr olds. Download 80,000 people each day, others 55,000
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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