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Rugby Union on Sky Pub Sports in 2007/2008 season

Provided by Sky Media
One spot in every live Rugby Union match shown in 2007/2008 season. Includes England Tests, Heineken Cup & Guinness Premiership.

Tell us about the Opportunity / What is it?

Sky Pub Sports is the separate transmission of Sky Sports to all commercial subscribers, namely 46,000 pubs, clubs and bars around the UK. Your spot will go into every Rugby Union game shown live on Sky Pub Sports across the whole season. This includes England's pre-World Cup Test matches, all of the Heineken Cup and the Guinness Premiership.

What is the Marketing Objective?

With Rugby Union set to grow in popularity thanks to this year's World Cup - you can have your advert seen in every Rugby Union game shown live on Sky Pub Sports this season. This will create long term brand association and awareness with one of the country's most popular sports, in a World Cup year that will see interest in the game grow even further.

How does it work?

In the same way as TV, cinema or digital outdoor advertising, Sky Pub Sports is the transmission of commercial TV airtime. Sky Pub Sports transmits adverts in major sporting fixtures which are broadcast into commercial premises. The audience measurement is based on a weekly online survey of a panel of viewers which represent the pub audience. Our pricing offers a lower cost entry opportunity for clients wishing to target a specific audience.

Who's used it in the past?

Brands such as Nike, Guinness, Budweiser, UIP, Audi and Sony have used Sky Pub Sports to replicate their ‘in home’ TV campaigns (78% of the pub audience don’t have Sky Sports at home). A number of advertisers have alternatively used Sky Pub Sports to tactically reach their target audience, including Wickes builder’s merchants, 20th Century Fox, WKD, VW and Fullers London Pride. Additionally Sky Pub Sports is able to relax some broadcast restrictions to an over 18 user group.

Features / Benefits

Live match viewing out-of-home makes up approximately 50% of the total audience and on top of this, our medium allows advertisers to target a young (+50% 16-34) upmarket (50% ABC1) male (85%) audience in an out-of-home environment. Sky Pub Sports also provides point of sale advertising opportunities and can compliment the use of below the line budgets in the ‘pub’ environment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMale ABC1 in 46,000 Pubs, Clubs and Bars
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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