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Sex and the City Sponsorship on Sky Living and SkyGo

Provided by Sky Media
The legendary romantic sitcom Sex and the City is coming to Sky Living and SkyGo now becoming available for sponsorship.

Tell us about the Opportunity / What is it?

A brand now has the opportunity to sponsor the full 6 series of the highly popular and multi award winning 'Sex and the City'. The Legendary romantic sit-com comes to Sky Living this August! Set in the grand city of New York, Sex and the City follows the lives of four female friends as they battle their way through daily dramas, lost love and fashion faux pas. The series remains as popular for its critical acclaim on it's subjects and characters.

What is the Marketing Objective?

The opportunity will enable a brand to reach a highly addicted and engaged audience.

How does it work?

The Sponsorship packages are available on Sky Living HD and Sky Living 1+1. Starting from August 2014 consisting of 94 x 30 minute episodes with repeats on Sky Living, Sky Living +1. Accreditation: Opening Credit: 1 x 15 seconds Closing Credit: 1 x 15 seconds Centre Break Credit: 2 x 5 second credits per show.

Who's used it in the past?

Contact for more information.

Features / Benefits

Surrounding Sex and the City there will be extended coverage for advertisers achieved through online activity across Sky's run of Entertainment sites, helping to cement the partnership further and allow a sponsor to reach audiences across further mediums. This is the first time the full 6 series of Sex and the City will have aired on Sky Living HD. Association with such well loved content as this will enable a brand to positively increase their brand perception among fans, reaching 2.5 million viewers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.5 million viewers. 94 episodes with repeats on TV & online
16 - 24
25 - 34
35 - 44
Female
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 14 - 30 Nov 14ENGAGEMENTSPONSORSHIP / MEDIA
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