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Sponsor brand new car show Counting Cars on HISTORY

Provided by A+E Networks
Car transformations Vegas-style! A fast-paced, testosterone-fuelled and humorous car show presented by HISTORY.

Tell us about the Opportunity / What is it?

Counting Cars is HISTORY's first ever car show, it represents a new genre for HISTORY. We're excited to offer an advertiser the opportunity to create a strong brand association with this new show. The series is based in Las Vegas and the characters reflect that. Danny 'The Count' will stop unassuming drivers to make an on-the-spot offer for their car. From vintage Thunderbirds to classic Corvettes, toy cars to souped-up sidecar motorcycles, Danny and the crew of Count's Kustoms will stop at nothing to find and flip the greatest rides of all time.

What is the Marketing Objective?

Create a strong brand association with HISTORY (great for reaching car show fans) and build awareness amongst the extensive HISTORY audience.

How does it work?

Scheduling will begin in mid-February, the first two series will consist of 39 x 30mins episodes, with 4 repeats per week and stacks. HISTORY offers 360 multi-platform brand association, accreditation includes a minimum 1170 sponsorship credits (2 x 15" Billboards and 4 x 5" Break Bumpers per 30mins programme); 5" sponsorship credits on each promotional trailers; Branded TV, Print and Outdoor; Interactive digital experience and social media extensions.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

HISTORY is experiencing 8 consecutive quarters of growth. HISTORY is the fastest growing channel among adults in the factual pack. HISTORY leads in creating entertainment celebrating the human story. HISTORY provides a platform to engage with the busy, wealthy and media elusive up-market male audience. HISTORY viewers spend on average 48 minutes watching the channel per day, 23% greater than average daily Pay TV viewing.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details25-44 Men; Car show fans
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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