Car transformations Vegas-style! A fast-paced, testosterone-fuelled and humorous car show presented by HISTORY.
Counting Cars is HISTORY's first ever car show, it represents a new genre for HISTORY. We're excited to offer an advertiser the opportunity to create a strong brand association with this new show. The series is based in Las Vegas and the characters reflect that. Danny 'The Count' will stop unassuming drivers to make an on-the-spot offer for their car. From vintage Thunderbirds to classic Corvettes, toy cars to souped-up sidecar motorcycles, Danny and the crew of Count's Kustoms will stop at nothing to find and flip the greatest rides of all time.
Create a strong brand association with HISTORY (great for reaching car show fans) and build awareness amongst the extensive HISTORY audience.
Scheduling will begin in mid-February, the first two series will consist of 39 x 30mins episodes, with 4 repeats per week and stacks. HISTORY offers 360 multi-platform brand association, accreditation includes a minimum 1170 sponsorship credits (2 x 15" Billboards and 4 x 5" Break Bumpers per 30mins programme); 5" sponsorship credits on each promotional trailers; Branded TV, Print and Outdoor; Interactive digital experience and social media extensions.
This is a brand new sponsorship opportunity.
HISTORY is experiencing 8 consecutive quarters of growth.
HISTORY is the fastest growing channel among adults in the factual pack.
HISTORY leads in creating entertainment celebrating the human story.
HISTORY provides a platform to engage with the busy, wealthy and media elusive up-market male audience.
HISTORY viewers spend on average 48 minutes watching the channel per day, 23% greater than average daily Pay TV viewing.