ESPN has secured live and exclusive rights for the Emirates Cup 2011. Joining the Gunners at Emirates Stadium for this summer's pre-season tournament will be three high profile teams from around the world. Emirates Cup 2011 will see Arsenal joined by MLS side New York Red Bulls, who currently boast Gunners' legend Thierry Henry in their ranks, leading French club Paris Saint-Germain and Club Atlético Boca Juniors - the most successful Argentine and South American club of all time. ESPN and Sky Media are seeking a broadcast sponsor for all coverage of the Emirates Cup 2011.

Build brand awareness with an interested 'appointment to watch' audience

Sponsorship accreditation: Opening/Closing Sequences - the sponsor will be featured visually and verbally in a title sequence lasting up to 15 seconds. Break Bumpers - the sponsor will be featured visually and verbally either side of the centre break for a full 5" screen (average 9 breaks per live show, therefore 18 bumpers). On-Air Promotions - the sponsor will be featured visually on any promotional trailers specific to the Emirates Cup if produced.

Please contact a member of the Sky Media team for details of previous sponsors.

- Build brand awareness with an interested 'appointment to watch' audience - Association with the ESPN brand, premium brand association - Communicating directly with younger, mid/up-market, male biased audience in their chosen environment - Brand stand-out and point of difference to communication strategy.