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Sponsor Chasing The Saturdays on E!

Provided by Sky Media
E! & Sky Media are proud to offer your brand the opportunity to associate with the next great British invasion in music and pop.

Tell us about the Opportunity / What is it?

The British pop group, The Saturdays, are invading the states with their very own E! reality show, Chasing The Saturdays. The show will join E!'s eye catching line up on their reality Sundays strand to stand alongside some of the channel's biggest franchises, from Keeping Up With The Kardashians to Mrs. Eastwood & Company. The all new E! series will follow this high-spirited, gorgeous group as they take on life in Hollywood and begin work on a highly anticipated new album.

What is the Marketing Objective?

Premiering exclusively on E! in Q1 2013, each 30-minute episode will be filled with music, laughs, drama, glamour and fun as the five young women navigate their way through the U.S. star-making machinery. From signing with renowned music label Mercury Records on their debut US album and promoting their latest single - "What About Us" - to settling into a new and vibrant city, and dealing with husbands and lovers back in the UK, The Saturdays handle it all with spirit, humour and their infectious personalities.

How does it work?

Scheduling and Accreditation: Scheduled to air on E! from January 2013 to include 10x episodes on Sundays at 22:00 with a minimum of 5 repeats per week. Opening and Closing credits of 15 seconds each and 4 x 5 second break bumpers per 1/2 hour shows. Logo inclusion on on-air promos. E! are so excited about their new programmes, they cannot stop there. The digital offering is constantly elevating and expanding and since July E! Online now features a stunning new look and will revolutionise your digital experience and engagement through the launch of liquid advertising.

Who's used it in the past?

This is a brand new sponsorship opportunity. Please contact Mike Murphy for details of previous E! sponsors.

Features / Benefits

10th most popular brand on Twitter; E! Will have over 700 hours of original content in 2013. 56% of the E! adult audience are ABC1 and Adults 16-34; 75% of the audience are Women; 9.6 million individuals reached in the last year; 1.7 million women 1634 's reached in the last year; 3.4m page views across site and mobile; 700m cross-platform video streams in 2011; New site launched on July.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.7 million women 16-34 's reached in the last year
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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