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Sponsor Dallas on CBS Drama to Reach Upmarket Female Viewers

Provided by Sky Media
Get great exposure by sponsoring the exclusive UK airing of Dallas, and reach upmarket female shoppers and socialisers

Tell us about the Opportunity / What is it?

Sponsor Dallas on CBS Drama to reach an upmarket female audience. Internationally Dallas still holds the record for the highest rated episode with nearly 360 million viewers tuning in to see "Who Shot J.R." And with a history like this Dallas has had a huge impact on popular culture. CBS Drama is the only channel in the UK where Dallas can be seen and the show has reached 450,000 adults since launch. The airing features a daily interview with the show's Sue Ellen and CBS Drama's dedicated Facebook site.

What is the Marketing Objective?

Reach upmarket female shoppers and socialisers with an exclusive sponsorship of a legendary TV show

How does it work?

If you sponsor Dallas on CBS Drama, you will gain great exposure through Mon-Fri airings of the programme as well as two repeats per day and a Sunday omnibus. As sponsor your message will feature before and after every programme and advert break. Plus there is the opportunity to extend the sponsorship online with a dedicated CBS Drama Facebook page (with 12K likes!), daily updates in Dallas trivia section "South Scoop" and daily interviews with Dallas' Sue Ellen, who will be responding to questions posted by fans.

Who's used it in the past?

For more information on who has featured as CBS Drama sponsor in the past please contact Mike Murphy via the contact details button above.

Features / Benefits

Dallas, the first show to combine the scope of a mini-series with the big ideas of life, will be airing on CBS Drama, the home of modern drama classics from the US. The channel has a weekly reach of over 590,000 individuals and attracts a wide age range of viewers. Advertising on CBS Drama is ideal to target viewers who "enjoy nights out socialising", "go to the cinema and rent DVD's on a regular basis" and are "interested in fashion and clothing".

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAn average of 40,000 adults for the series so far
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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