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Sponsor Brand New Geordie Shore on MTV

Provided by Sky Media
MTV was ranked as the No. 1 channel in its slot during Geordie Shore premières in all homes for Ad1634's.

Tell us about the Opportunity / What is it?

Sky Media and MTV are offering a brand the chance to sponsor season 6 of MTV's hugely popular reality series, Geordie Shore. Our gang from the North-East have escaped the grey skies of Newcastle to fly around the world to the glamorous shores of Sydney where they intent to show the Aussies how to party Geordie Style. MTV is a unique global youth and music brand - international, glamorous, young and fun. Previously, during an 8 week première window, 1.6 million Ad1634's and 3.7 million individuals tuned into sample Geordie Shore.

What is the Marketing Objective?

Get your brand out to a young and trendy audience and align yourself with the hugely popular, trend setting MTV brand.

How does it work?

Series 6 premières on the 9th of July 2013 at 10pm on MTV; comprising of 8 x 60 minute episodes & 1 x 60min special. A minimum of 5 repeats will be aired per week with regular Sat/Sun series catch-ups. Accreditation to include Opening & Closing credits of 2 x 10 seconds, Break Bumpers of 2 x 5 seconds and 5 second bumpers attached to the programme's promos.

Who's used it in the past?

Please contact for details regarding previous sponsors.

Features / Benefits

Series 5 increased in popularity as the series progressed - growing 47% for Ad1634's & +23% for Individuals between episodes 1 to 8. Series 5 concluded with the MTV's highest ever audience for all key demos. During the 8 week première window, 1.6 million Ad1634's and 3.7 million tuned into sample Geordie Shore.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k 1.6 million Ad1634's tuned in to view series 5
16 - 24Female
Both
ABC1
Students
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL09 Jul 13 - 16 Sep 13BUILD AWARENESSSPONSORSHIP / MEDIA
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