Challenge has just undergone a huge revamp and investment in its shows, resulting in the acquisition of all the back catalogue of Who Wants To Be a Millionaire?, Deal or No Deal and the commissioning of a brand new series of the classic game show Blockbusters, presented by Simon Mayo! In 2011, through the move to Freeview, Challenge had a cumulative reach of 31 million viewers, and these shows will provide a sponsor the opportunity to reach the majority of these viewers through the most popular game shows. It's Saturday night every night of the week on Challenge!

A brand new opportunity to sponsor 3 top rating game shows on Challenge, including the brand new series of Blockbusters!

Sponsorship of these three shows on Challenge shall include opening and closing credits of 15 seconds, Break bumpers of 2x5 seconds per centre break and Logo accreditation on all programme specific on all programme specific tailors that are 20 seconds long or greater in length. For the full specification regarding watch of these programmes (including full descriptions, scheduling and coverage deliveries).

This is a brand new sponsorship opportunity.

Hugely popular game shows, proven by their success on terrestrial channels. Established shows with a large number of loyal fans. Entire Deal or No Deal and Millionaire back catalogue available. Big name presenters - Simon Mayo, Chris Tarrant and Noel Edmonds. Availability of Challenge on Sky, Freeview and Virgin Media will extend its audience. Long-running shows, providing a huge number of exciting episodes throughout the week. Recent rebranding of the Challenge channel will ensure promotional activity, where applicable.