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Sponsor Sing Date on Sky Living

Provided by Sky Media
All-new and exclusive entertainment show that combines the force of internet dating with the power of song.

Tell us about the Opportunity / What is it?

Forget blind dating and speed-dating, now Sky Living HD gives you Sing Date, the all-new and exclusive entertainment show that combines the force of internet dating with the power of song. Hot on the heels of The Love Machine, Sing Date- inspired by internet karaoke phenomenon - is no ordinary dating show.On a musical mission to find their perfect partner, singing singletons will duet to a karaoke track via their home webcam. As we follow the female contestants, we'll see them duet with single guys and decide who they'd like to make sweet music with.

What is the Marketing Objective?

Align your brand with fresh and exciting content on Sky Living.

How does it work?

Due to air in August 2012 on Sky Living. 20x30 minute episodes, plus repeats on Sky Living channels and any showings on Sky Anytime and Sky Go. A sponsor will receive Opening and closing credits of 15 seconds and Break Bumpers of 2x5 seconds per centre break (3x centre breaks per 1hour show). The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. The Sky Living site offers customised Headline Sponsor integration across its show sites next to exclusive photos and video interviews.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Part of the biggest commitment to British programming in Sky's 20 year history, which will see investment of up to £600m a year over the next 3 years. Sky's 'content revolution' and investment into British Comedy helped to secure Sky 1's win for Broadcast's 'Channel of the Year' against BBC2, BBC3 and ITV1. With the launch of Sky Go, Sing Date will now be available to viewed on the move, as well as via other platforms including Sky Anytime and Sky Anytime+.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated to reach 473,000 women aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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