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Sponsor The Middle (Season 4) on Sky 1

Provided by Sky Media
Now in its 4th series, The Middle has proved a big hit with viewers and brings with it, a large base of loyal fans.

Tell us about the Opportunity / What is it?

Meet the Hecks, an ordinary family struggling to survive life - and each other - in Middle America. Middle-aged, middle class and living in the middle of the country, a harried wife and working mother of three uses her dry wit and sense of humour to try to get her family through each day intact.

What is the Marketing Objective?

Associate your brand with award winning content on Sky 1, recently voted 'Channel of the Year' at the Broadcast Awards.

How does it work?

Scheduled to run across Sky 1 and Sky 1 HD between September and October 2012. 24 x 30 minute episodes and repeats on Sky 1 and Sky 2 and any showings on Sky and Anytime and Sky Go. Accreditation includes Opening credits of 15 seconds, Centre Break Bumpers of 2 x 5 seconds (1 x centre breaks per half hour show) Closing credits of 15 seconds and accreditation on all programme specific trailers over 20 seconds.

Who's used it in the past?

Please contact Mike Murphy for details of previous sponsors.

Features / Benefits

Now in its 4th series, The Middle has proved a big hit with viewers and brings with it, a large base of loyal fans. Associated with award winning content on Sky 1, recently voted 'Channel of the Year' at the Broadcast Awards. Part of Sky 1's comedy Fridays, The Middle provides light hearted family fun. Opportunity to expand the sponsorship to include the award winning Modern Family as part of our US comedy package.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach approximately 1.9 million adults
16 - 24
25 - 34
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Jan 13BUILD AWARENESSSPONSORSHIP / MEDIA
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