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Sponsor New Series, The Wanted Life, on E!

Provided by Sky Media
Sky Media and NBC Universal are offering your brand the opportunity to sponsor the UK Première of 'The Wanted Life' on E!

Tell us about the Opportunity / What is it?

A new half-hour series chronicling the personal and professional lives of the edgy pop music powerhouse, The Wanted, who have already taken the world by storm. Viewers will see an unfiltered look inside the world of the chart-topping UK pop band as they head to California to record their third album, gear up for their US & European tour later in 2013 and solidify their top-ranking on American pop-music charts. Audiences will have behind-the-scenes access to witness the band's surprising dynamics, their public relationships and get their views on their amazing rise to fame.

What is the Marketing Objective?

As the first TV show involving The Wanted, this opportunity enables a sponsor to become synonymous with the hugely popular band.

How does it work?

This show will consist of 3 x 60min (episodes 1, 2 & 7) and 4 x 30min Première Episodes, with a minimum 12 Repeats per Week. Sponsorship Credits to include: Opening Credits of 1 x 15 seconds, Break Bumpers of 2 x 5 seconds per centre break and Closing Credits of 1 x 15 seconds.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Premiering just after the US (mid-June), meaning less opportunity for online streaming by UK fans. Association with a very current band who have had two #1 singles, three #2 singles, and two top 5 albums in the UK charts, and a loyal fanbase. Produced by Emmy award-winning Ryan Seacrest who is an Executive Producer for 'Keeping Up With The Kardashians'. 'The Wanted Life' US twitter page already has over 6000 followers and counting.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated to reach 1.67 million individuals
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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