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Sponsor wrapped micro shows at top UK football stadia. 1.2m fans

Provided by Match Day Media Ltd
MDM.TV is a new, content rich television channel broadcasting on large UK football stadia concourses pre-match and at half time.

Tell us about the Opportunity / What is it?

MDM has developed many concepts for micro-shows the fans want which aren't yet launched and available for sponsorship: Goal Selecta (audience controlled goal-clip selector video jukebox); Star 45 (man of the first 45 - live vote via sms); Fans Forum (SMS driven interview section); Celebrity Keepy Uppy Comp (ongoing keepy-uppy challenge with on screen commentary & league status). MDM.TV engage the fans and allow them to be part of their TV network. We have very specific demographics of the viewing audience & their attention level, making an attractive proposition to brands

What is the Marketing Objective?

To raise brand awareness and encourage product take up. Consistent audio cut through and SMS & MMS interaction make it unique to brands on customer communication & interaction.

How does it work?

Match Day uses 42inch plasma screens, with full supporting audio, selectively placed throughout the public areas at a stadium there are up to 160 screens per ground. The technology behind the output is based on the same architecture currently used by BBCi & various satellite channels such as Sky Interactive & MTV Europe. In look, it is very similar to Sky Sports News. Sponsor wrapped shows run branded association throughout the programme & involve the brand in any relevant and authentic way. There are entire season long micro-shows and shorter topical opportunities.

Who's used it in the past?

Phones 4U recently took ownership of the half time highlights package across the whole network. Jim Slater, marketing director, Phones 4U, said: "Football is a passion for many of our core target audience, and MDM's network will enable us to engage with real football fans in their natural habitat. We have worked closely with MDM.TV in developing our targeting and in-stadium collateral - it is great to work with a team with such a deep understanding of our brand objectives."

Features / Benefits

Fully engaged, extensively (and independently) researched male, ABC1 audience in a unique event environment (519,000 fans in 13 stadia per match sequence / 1.2 million fans per month). 93% fans report seeing the screens easily, with 81% finding it easy to hear the audio. 78% fans think MDM.TV is for fans not brands. Awareness studies show a 9 times increase in unpromted advertising awareness following a visit to an MDM stadium. Furthermore with the ability to link SMS and MMS technolgogy to the screen you can achieve great brand awareness and customer interaction

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details12 million fully engaged football fans per season
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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