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Sponsorship of 'ARTEFACTUAL' programming strand on HISTORY

Provided by Sky Media
Strand of programming bringing the past and present together. Iincludes programmes such as Mud Men, Pawn Stars & Cash Cowboys.

Tell us about the Opportunity / What is it?

Sky Media and AETN UK are pleased to offer an advertiser the opportunity to sponsor the 'ARTEFACTUAL' package of programming on HISTORY & HISTORY HD. HISTORY is in over 10m UK cable and satellite homes and was nominated Best Factual Channel Digital Broadcast Awards 2011. Through a blend of humour and historical fact 'ARTEFACTUAL' brings the past and the present together providing viewers with a fascinating insight into how objects from the past shaped our lives. Example programming includes Mud Men, Pawn Stars, Cash Cowboys, Storage Wars and American Restoration.

What is the Marketing Objective?

Opportunity to build awareness of your brand and associate with factual programming.

How does it work?

12 month sponsorship of Artefactual content across Prime Time and Daytime will include a minimum of 1,300 hours of sponsored content. The majority of programmes on HISTORY are one hour episodes with 3 centre breaks. Sponsorship accredition will include 1 x 15 opening and closing credit and 2 x 5 second break bumpers per programme. A 12 month sponsorship package will offer advertisers approximately 10,400 sponsorship credits. Sponsorship branding would automatically be carried on to HISTORY+1 and HISTORY HD.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous sponsors.

Features / Benefits

HISTORY is in over 10 million UK cable and satellite homes and has been nominated Best Factual Channel Digital Broadcast Awards 2011. Sponsorship of Artefactual content on HISTORY provides advertisers with the opportunity to associate with quality factual programming. Advertisers will also be able to extend the sponsorship association with promotional on-air trailers, a bespoke online package, bespoke E-Newsletters to promote the sponsor association and via a competition which could be housed on the website and promoted in the E-Newsletter.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted audience coverage of 4.5m adults over 12 months
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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